JUST WHAT IS BRAND IDENTITY?

Brand identity is how a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers. It is made up of the visible elements such as colors, design, logotype and name that together identify and distinguish the brand in the consumers’ mind.

 To create your brand’s visual identity, we can design all, some or one of the following items:

BRAND STYLE GUIDE

We consult with you to get a feel for your company or organization’s mission and vision. Then we create color schemes that directly reflect that feel and use them as a guide. The colors are used throughout the design and can be seen in various elements of the brand.

LOGO

The logo is the visual symbol that represents your brand. It is the starting point for the visual recognition of your company. We research and ask preliminary questions about your vision. Then we conduct separate research to gain a greater understanding of your target market. Using all the info gathered from the research, we design several design concepts for you to choose from and provide revisions on the final chosen concept.

STATIONERY & MARKETING COLLATERAL

We design the visual devices that represent your company, business or organization. We help to create brand recognition for your existing customers and clients and value for your future audience. Some of the items include logo, business cards, stationery, marketing collateral, signage and more.

WEBSITE

All of the elements from your brand style guide can be infused into a comprehensive website design. We can incorporate elements from all the items including the logo and color schemes.

Questions about your brand's style?

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*the above photos are from my client The Date Whisperer‘s projects. I designed the logo, business card, website and other design items.

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