Can you select online slots or do you select slots?
The psychology of well-known themes
The psychology of slots is important to developers in order to keep you spinning those reels.
A big bonus win will be accompanied by a massive 'big win' sign as coins rain down on the reels (even if you've been playing for 1p per payline, but don't let that ruin your triumph). A ticker showing recent jackpot winners can also indicate whether a slot is hot.
Dr. Mark Griffiths is a Professor of Behavioral Addiction and the Director of the International Gaming Research Unit at Nottingham Trent University. He conducted extensive research on the psychology of familiarity.
According to Dr. Griffiths, players are more secure with a brand that has been tested by the general public before being tailored to a slot.
After all, many slot themes are well-known, and branded slots are big business for manufacturers.
Securing brand tie-ins takes a significant amount of time and money. Consider Microgaming's Jurassic Park. It was released with great fanfare and features actual footage from the iconic 1994 film. Meanwhile, Game of Thrones celebrates one of the most popular TV shows of the last decade with its 243 ways to win.
To enjoy either game, you don't need to know your Lannisters' Starks or your T-Rex velociraptors. All you need is the assurance that there is a major brand behind the title.
How does a name sound?
It's not just the brand's recognition that draws players in.
The cheeky, enticing slot names give the impression that something spectacular is about to happen. That is, paying you, the player, a large sum of money.
Cash Splash isn't one of Microgaming's biggest egalitarian jackpots for nothing, nor is Mega Moolah. Both have cash references, and one of the developer's older titles, Break Da Bank Again, is all about beating the building.
Of course, who wants to play a slot called 'Medium Variance' or 'Unlucky Slots Gambler'? Probably not you.
And it's sometimes appealing for players to play the role of a wealthy or famous person. We're revisiting Jurassic Park and Game of Thrones.
"Slot machines are frequently named after a famous person - the Elvis Presley machines are very popular in one of my sites(카지노사이트) - place, event, video game, board game, television show, or film," Dr. Griffiths explains.
"Not only is this something that the gambler is familiar with, but it may also be something that potential gamblers like or associate themselves with, such as James Bond."